Written By Liz Blaszkiewicz

Liz Blaszkiewicz Has Entered the Chat.

Liz Blaszkiewicz has an impressive resume, and we’re delighted she’s chosen to add Onword Communications Digital Engagement Strategist to the list!

Liz began her career in small nonprofits, where she often found herself as a marketing team of one. Her talents later took her to the University of Rochester, where she gained valuable experience leading digital fundraising efforts and driving alumni social media engagement.

It was in this role where Liz’s passion for social media really took off! Upon moving to Detroit in 2019, she spent time working in the agency world, running a large social media team and collaborating with some of the world’s biggest brands.

There, Liz had the chance to specialize in social media thought leadership, helping executives, deans, volunteers, and board members optimize their social media presences.

Lucky for us, her career journey brought her back to the place she loves the most: the mission-driven work of nonprofits!

What do Liz’s wealth of knowledge, insights, and expertise mean for your organization? Keep reading and find out!

As you know, nonprofits are a special breed. What do you love about working with these organizations?

It’s a privilege to work with those who are tackling the biggest challenges of our time. I love how scrappy, dedicated, and collaborative nonprofit teams are. Nonprofit leaders know how to get it done! I love immersing myself in my clients’ world, learning about their causes, and understanding their audiences. Above all, I love the challenge. Having worked across DTC, B2B, and nonprofit, I am confident that nonprofit is some of the most challenging work, but also the most vital. There are so many great organizations out there, and I enjoy using my skills to ensure that my clients reach an audience that is passionate about their cause!

It sounds like the intersection of the social and digital worlds with the fundraising space is ripe with opportunity. Tell us more!

At their best, fundraising and social media are both rooted in connection. I love fundraising because I truly believe that so many people want to help, and I want to connect them to organizations that need that help. Social media gives us a rich set of tools to help accomplish this goal. With social media, we can build community around our cause. We can reach the right people and we can tell rich, interactive stories. Best of all, we can measure our impact. Social is data-rich, and it’s the perfect place for us to listen to our audiences and learn what inspires them to act.

You’ve seen it all, so tell us: where are nonprofits under-utilizing social media to advance their engagement and fundraising goals?

I want nonprofits to be as comfortable and skilled at leveraging social media as the best agencies and biggest brands. Too often, nonprofits struggle with lack of resources and time to focus on social. I can help them to do more with less by sharing best practices and helping them to identify the channels and strategies that give them the best returns. In my experience, many nonprofits are under-utilizing paid tactics, volunteer and executive thought leadership tools, and long-form storytelling.

Enough about work, what do you nerd out about?

Simple: analytics and gymnastics. I’ve been working in social for more than 10 years, and along the way, I’ve had the chance to specialize. If social media is both an art and a science, I tend to lean a bit more toward the science. I’ve had the opportunity to build my skills using just about every marketing stack tool out there. I love building custom tagging systems, nerding out on UTM structure, and helping my teams to interpret complex data. Last year, I was lucky enough to complete my MBA in digital business analytics. I want to help my clients measure their successes and leverage data to find and test new solutions. I believe that analytics and storytelling go hand-in-hand. Data can tell us wonderful stories about who our audiences are and what drives them. In turn, we can use it to tell rich, interactive stories that reach and engage the right audiences. I look forward to helping Onword clients dive into the data.

Oh, and if you’d like to talk about Simone Biles, I’m your girl for that, too (go Team USA)!

---

And to think, we’ve only scratched the surface! Schedule a free 15 minute consult with Liz to learn how she can help your organization fuse donor engagement with digital strategy.